A uniform with something special
A school uniform teaches students to dress smartly and take pride in their appearance. When wearing uniforms, students often feel they belong to a group. School uniforms reduce clothing-related peer pressure. School uniforms create equality. We want to go further, we want school uniforms to be an example of conscious consumption of clothes. Sustainable fashion is partly about producing clothes, shoes and accessories in environmentally and socio-economically sustainable manners, but also about more sustainable patterns of consumption and use, which necessitate shifts in individual attitudes and behaviour. So we want to start from here: sharing a mission to approach fashion from a different perspective of mindful consumption.